Miches, Dominican Republic
Secrets & Dreams Playa Esmeralda
Where Emerald Waters Meet Dominican Warmth.
- Location
- Miches, Dominican Republic
- Property website
- hyattinclusivecollection.com ↗
Our role
The spa already had an extraordinary setting and a natural connection to Miches. We turned those strengths into a more visible, aspirational and consistent brand, elevating the value of its product and increasing the average check by 30%.
Our story
Born from emerald waters, tropical rhythms and Dominican warmth, every journey at the spa celebrates nature, connection and renewal. Here, the power of water meets the generous spirit of the island, inviting guests to pause, breathe deeply and emerge renewed.
What we created
- Brand and storytellingA new identity and narrative that express the spirit of the destination.
- Signature collectionA collection of rituals that captures the sense of place and the culture of the Dominican Republic.
- PhotoshootA new image library that showcases the spa and its surroundings.
- Interactive digital menuA visual, easy-to-navigate menu that invites guests to discover, choose and book.Open the digital menu ↗
- AppA significantly improved experience, designed to simplify discovery and reservations.
- Digital totemsCustom content that puts the spa's beautiful facilities in front of more guests and attracts more clients.
Signature experiences
The Emerald Water Ritual, a hydrotherapy journey of contrasts between heat, cold, steam and water, and a collection of couples rituals inspired by the flavors, colors and treasures of the Dominican Republic: Caribbean Sunset, Dominican Fruit Glow and Cacao, Soul of the Island.
Let’s talk about your spa.
Whether you’re shaping a concept, preparing to open or rethinking an operating spa, start with a direct conversation.